Well now, it's nice to do web marketing but still have to know what it is about exactly.Indeed, many terms exist in the industry but it is to use them adequately. Therefore below we have chosen to give you the exact definitions of the different acronyms related to the cost in web marketing.
What is the CPC?
The CPC is an acronym for Cost Per Click. This is actually a method of billing for advertising space.
For example, Google Adwords, when you make a référérencement Pay campaign, you will pay CPC. This means that if someone clicks on your ad, then you will pay the famous click. You pay per click.
The CPC is also used on the price comparison. They are paid this way.
The CPC is also used in affiliation, on display in re-marketing and in the field of email marketing (in procurement)
For example, Google Adwords, when you make a référérencement Pay campaign, you will pay CPC. This means that if someone clicks on your ad, then you will pay the famous click. You pay per click.
The CPC is also used on the price comparison. They are paid this way.
The CPC is also used in affiliation, on display in re-marketing and in the field of email marketing (in procurement)
What is the CPA?
The CPA is an acronym siginifant Cost Per Acquisition.
In the same way that the CPC, CPA is a form of compensation that is payable to the number of acquisitions.
For example, you pay a site that you hire files in proportion to the number of acquisitions customers you will make on this file.
The CPA approaches the CPL explained below.
What is the CPL?
CPL stands for Cost Per Lead or Cost Per Lead in English.
It is also a billing process to the performance that can be used in the field of web marketing.
Compensation is made based on the number of generated business contacts. The latter being more or less qualified: what differentiates ACC CPL (which pays him based on the number of customer acquisition, so touch very qualified)
What is CPM?
CPM stands for cost per thousand. This is THE basic pricing method of display advertising on the Internet.
What is it? It's simple, it's actually the cost charged to the advertiser per thousand impressions or views of advertising.
The CPM allows the advertiser to truly master visibility on online media. Here the audience is not taken into account in the distribution.
Billing actually takes place on the volume of contacts "affected", that is to say the number of times the ad was displayed to the eyes of Internet users (= the number of impressions).
The cost per thousand is also often used for billing email address rental
What is the CPV?
CPV is the acronym for: cost per viewing.
It is a cost related to web marketing specially used for billing of video advertising space to performance.
Indeed, if a user views video advertising such a short time, then it will be charged to the advertiser.
The CPC is increasingly used in the field of web with great emergence of video advertising on websites.
So some clarification as to the different costs that you may encounter on the web as an advertiser. From now on, you can not confuse you and your billing will become more clear.